Many users will remember a time in the distant past when one could still enjoy Instagram as an ad-free app, if so your memory stretches back at least two years, or probably less, since its photo-sharing app initially launched its sponsored photo posts in November 2013.
However, with cellular technology currently developing at the incredible rate, the advertising and tech industries managed to maintain a similar pace of development to deliver in less than 800 days an Instagram that is now ready to move to a next level. This next level does away with simplistic features such as filters, to move into a field where Instagram is currently testing ads that utilises 3D Touch technology to facilitate the purchasing of a variety of items via Apple Pay. These technologies integrate complete new areas, filled with high-tech innovative ideas in their endeavour to reach their users and create a new innovative system to shell out some hard-earned money.
Their efforts to develop and deliver advertisements that offer additional user interactivity and thereby create a more immersive shopping experience; Instagram has now made serious inroads into the application of 3D Touch technology that offers subscribers the opportunity to scroll through a variety of aspects and components contained in a photo. All this is accomplished by ads that allow users to interact by varying degrees of pressure they apply directly on the advertisement.
The additional interactive facilities presented by the new 3D Touch technology contained in advertisements will hopefully encourage users to become more actively engaged with the products as they browse on-line stores. It already raises the potential for subscribers to be convinced to purchase products more easily, now combine these technologies with Apple Pay and you just might have an unprecedented success recipe for profitable marketing.
Apple Pay would allow potential purchasers to complete transactions via just their fingerprints; the combination certainly deserves additional technical exploration into even more apps that may be able to improve the functionality by this new iOS. Already dubbed a frictionless shopping experience, actually represents little new for the Instagram app that recently added a new feature named the Shop Now button which furthers their drive for their advertiser’s sales.