Apple has finally after a number of years in silent development revealed that they will soon have an Apple counter for Google Now, will feature a deep iOS 9 search engine, a Siri API, as well as Augmented Reality Maps.
The iPhone company has finally made it known they are nearly ready with an advanced new iOS initiative going under the codename Proactive, the new software would be able to leverage Passbook, Siri, Contacts, Calendar and most third-party apps thereby creating a viable and worthy competitor Google Now service available on android smart devices. Proactive aims to deliver timely information in a fully automated fashion based purely on any user’s device and data usage while respecting each user’s device privacy settings.
Proactive is born as an iOS, Spotlight search feature, evolution finally becoming a reality after visionary long-term solution involving acquisitions of several developers specializing in small apps as well as a skilful integration of iOS’s core apps. Once again based on user preference and data usage it will be able to manipulate Apple maps, displaying points relevant to the user in his day-to-day activities, or while travelling points of interest nearby as he travels, done by utilising the augmented reality interface and full integration with Breadcrumbs as Siri third party API.
Proactive’s initial groundwork laid in 2013, started with an Apple acquisition of a third-party app called Cue, a personal assistant app to ease the relevant and very necessary broadening of Safari and Spotlight search results. IPhone aficionados first felt the first taste of Apple’s Proactive initiative when iOS 8 displayed the ability to offer Wikipedia search results from a Spotlight search. Proactive was in part a result of Apple’s drive to become less reliant on Google with sources reporting iOS usage stats indicating that Google requirements have dropped since iOS 8 launched last fall.
Apple wishes to elevate Proactive advancement a further level and hopefully shall do so with the introduction of iOS 9 at the World Developers Conference on 8 June 2015.