Leading iGaming providers, International Game Technology PLC announced their signing of an agreement with Veikkaus Oy, the Finnish national betting agency for the delivery of IGT’s Player Services solutions in e-commerce, and to also extend it’s support and services provided to the existing mobile and internet platforms for Veikkaus until 2018.
Declan Harkin, IGT International, SVP & COO, stated in his recent commentary on this, their latest agreement signing, established on IGT’s wide-ranging experience in this government-regulated on-line industry, they will be able to serve ground-breaking lotteries like Veikkaus Oy with their platform powering one of the highly successful government controlled e-commerce companies in the gaming industry. They believe the current vote of confidence from Veikkaus confirms the strength of player services from IGT, and ought to present a further consequent reference point to other lottery operating entities. Juha Koponen, CEO, Veikkaus Oy, delivered his commentary on their latest deal saying that Veikkaus is currently successfully providing mobile and on-line based products and services to their players within Finland. Through the new agreement, they would gain additional flexibility with continuing stability. Their players expect and deserve world-class customer mobile and interactive experiences that is equivalent to the experience received from other recognized e-commerce leaders offering content outside lottery.
Personalised client services offer the key to the present marketplace and via IGT’s Player Services e-commerce modules supplied from IGT, Veikkaus would attain a significantly more agile manner in which to maintain client interaction within their mobile and interactive channels.IGT’s Player Services e-commerce answer facilitates Veikkaus to move one-on-one marketing capacity to an elevated new level, offering Veikkaus complete access to any player data available in all their channels including interactive, retail, and mobile in real time.